Brand Building Buzz and Brand by Blogging By Andrew Wood
I have been blogging for a long time; it’s easy for me because I love to write. Many people find blogging a hassle they can do without, judging by how few golf pros or clubs are using their blogs effectively to engage their students, build brand, and produce sales. Often I get instructors excited about starting a blog; only to find a few weeks later they have given up because they do “not have time” or because they did not get any instant feedback from their first few posts.
To blog or not to blog? Blog, I say, then blog some more.
A blog is important for several reasons…
- 1. A blog showcases your knowledge and positions you as an expert teacher.
- 2. A blog gives your brand a human face. A blog gives everyone the chance to connect with students. A blog creates a feedback loop for students and potential students. They can comment, ask questions, and add to your posts. (NOTE: You get to review posts before they go up.)
- 3. A blog starts new relationships. A blog gives you a chance to attract new students and show them why a relationship with you would be valuable.
- 4. A blog strengthens existing relationships with students. It gives existing students a chance to bond with you. Featuring students and how they use or benefit from your product or service on your blog or Facebook will increase their level of engagement with your brand.
- 5. A blog increases links back to your website from other websites; this increases traffic.
- 6. A blog dramatically helps your search engine positioning. The more relevant content you have on your site, the higher your rankings. Google loves relevant content and inbound links.
- 7. A blog builds into a large and searchable database of useful information, entertainment, and opinions that can be accessed over time.
- 8. This can be used to create booklets, manuals and books and be turned into residual income! One page of blogging a week with pictures is all it takes to produce a 150-page book!
There is no doubt that blogging takes work but, if you commit to it, the upside is you’ll have tons of content through which you can show your value to prospective and current students. You’ll be able to use it on Facebook, Twitter, and other social media sites.
What to Blog About?
Bottom line of a successful blog is nothing else but solid content. Blog about anything that will engage, educate, or entertain your students.
This means things you know about and that your students want to know about such as putting, short game, and hitting the driver long and straight. But instruction is only one of the thing you can blog about. Here is the best way to think about your blog. It’s your own golf magazine and you as the editor can include anything that you think your students would be interested in. This includes anything you have an opinion on in the golfing world!
- Share interesting pictures. Anything that will engage, educate, entertain, or bring a smile is necessary.
- Write on topics you are passionate about that students and prospects may also enjoy.
- Top ten lists are an easy blog topic: To 10 Course in UK you have played
Top 10 players ever
Top ten movies with golf in them
To 10 players with fashion
Worst 10 is just as good…. golfers love this stuff
- Share success stories, case histories, and interviews.
If you have a student that is now hitting their driver 20 yards further… share it!
I frequently write about things I see on my travels from a sales or marketing perspective. Ads I see in airline magazines, billboards, direct mail packages and promotions are just some of the things I talk about on my marketing blog.
- Comment about golfers in the news, tournament winners why did they win what do you like or not like about their swing?
- You can explain what new equipment can accomplish for your students.
- Let people know… September 10th is legendary golfer Arnold Palmer’s birthday. Posting a great “Arnie” story would resonate with your readers. Or do the same for Justin Rose, Nick Faldo or a player you have met and interacted with at some point.
- Another easy way to spice up your blog is to share some humor. Fifteen minutes on Google will provide you with a year’s supply of clean and entertaining golf jokes
The Fastest Way to Create a Buzz Is To Stir Something Up
Be a little controversial or provocative if you want to get a response. Offer bold statements and clear views that demand comment.
- Were the Ryder cup picks right?
- Is Tiger finished?
- Are most instructors teaching the wrong things?
- Why is golf not growing whos fault is it?
At the end of each post, I ask the reader to share the post with a friend. This drives additional traffic back to your website.
Blogging takes commitment, but it’s a commitment that will build your brand and help your increase business.
Don’t Worry Too Much About Grammar, Spelling, Perfect English, Or Emulating Mark Twain With Your Writing Skills
I don’t worry about spelling at all. I know this drives some people nuts, but at least it makes all those readers who are great at English feel good when they can point out my mistakes! Social media is informal; you don’t need to be William Shakespeare or Mark Twain to get your message across. Sure, you can spell check it, but don’t spend hours editing your blog. People are looking for content, ideas, entertainment, and education, not an English lesson.
Blog consistently, at least weekly, more often if possible. I like to get way ahead on my blogs in case something comes up I usually have five or more drafts already preloaded so I never miss a deadline.
Don’t Expect Tons Of Feedback Right Away
You will get feedback, but it takes time. In the hundreds of useful marketing posts I make a year, it’s the two or three controversial ones that always produce the biggest response both positive and negative. Sometimes to get the discussion going you need to plant your own posts, feedback, or questions to stimulate activity.
DO NOT expect all the comments to be positive. You have to be thick skinned when using social media. For some reason people say things on blogs and other social media they would never say to your face. Don’t worry about it. Remember the idea of social media is to create dialogue – to Educate, Engage and Entertain and build your brand at the same time!
Learn more about Andrew Wood and his various book and training products including his blog here http://andrewwoodinc.com
Direct 1 352 266-2099